Independent digital marketing audits

Know where every dollar goes, and what it brings back.

Business owners tell me the same thing: their agency or marketing hire reports once a month, in a PDF or spreadsheet that says what happened but not what to do about it. I'm an independent third-party digital marketing auditor who ties into what you're already running and gives you a custom live dashboard — open 24/7, built on the metrics that matter to you, and clear about what to do next. And if you need the marketing run as well as measured — blogs, social posting, paid media — I do that end to end.

Request Free Audit See Sample Dashboard →

Google Ads Meta Ads GA4 Search Console Other Ad Platforms Your Spreadsheets Results

The problem

Most marketing money is spent in the dark.

You find out 30 days late.

By the time a report lands in your inbox, you have already paid for the mistake for a month.

The numbers were chosen for you.

Impressions up. Reach up. Engagement up. Revenue is a separate conversation that nobody started.

Nobody shows their work.

Ask which specific ad made you money last month. Notice how long the pause is.

You're not paranoid. Nobody's showing you anything.

Live reporting

This is what live looks like.

Spend, leads, cost per lead, and what came back — every platform on one screen. Change the range, change the ad platform.

XYZ Corporation

Account 000-000-0000 · sample

Refreshed hourly

Range

Platform

Ad spend and attributed revenue, by day

Spend Revenue

Campaign	Spend	Leads	Cost / lead	Revenue	ROAS	Status

PAUSED

Spring Promo — Prospecting was shut off on —. Cost per lead had run to $214 against a $65 target for nine straight days. Killing it stopped roughly $3,180 of further spend since.

◆ Sample dashboard — demo data for an illustrative client. Yours shows your numbers, pulled from your own ad accounts.

Yours probably won't look exactly like this.

Not every business can connect ad spend to closed revenue. Some can — e‑commerce, businesses with a CRM, anyone whose booked jobs live in a spreadsheet I can read. Some can't yet, and no dashboard invents data that isn't there.

So the first thing the audit tells you is which of these numbers you can actually get today, which ones need something connected first, and which ones aren't worth chasing for a business like yours. Then the dashboard gets built around the ones that matter to you — not the ones that look good in a demo.

No two dashboards end up looking alike. Yours is built and delivered in Google's Looker Studio, so access runs on Google's own security rather than something I bolted together — you sign in with the email address you already use, and only the people you name can open it.

Start here

An independent free audit of your spend.

Before you hire anybody — including me — find out what your money is actually doing. Give me read-only access and I'll tell you at no cost.

STEP 1

We talk for 30 minutes

Not a pitch. I need to know what a lead is worth to you, what a good month looks like, what you're actually trying to grow, and which metrics you actually run on. The numbers mean nothing until I know that.

STEP 2

You grant read-only access

Google Ads, Meta, and Google Analytics. You own those accounts, so you can do it yourself in about five minutes. Nothing can be changed with the access I get. Running ads somewhere else too? Tell me on the call and we'll sort that access out.

STEP 3

I go through the last 90 days

Now that I know what matters to you: where the money went, what it produced, what's being counted as a conversion that isn't one, and what's quietly bleeding.

STEP 4

You get it in plain English

A follow-up conversation, walking through a live dashboard built from your real numbers. The audit covers 90 days. If you go on to a paid dashboard, it reaches back as far as your accounts hold history — usually years. If your agency is doing fine, that's what I'll tell you.

Your data stays yours.

I never sell your data, and I never share anything that identifies your business.
Only you and the people you give access to can see your dashboard.
The access you grant is read-only — nothing in your accounts can be changed with it.
You granted it, so you can revoke it yourself at any time, without asking me.

One exception, stated plainly: I may use anonymized figures — no company name, no campaigns, nothing traceable back to you — to keep general industry benchmarks current. Tell me you'd rather not and you're excluded. You don't have to explain why.

Request Free Audit Starts with a 30-minute call. No cost, no obligation, and usually done inside a week once I have access.

Content & social

Blogs and social, on a schedule that doesn't slip.

Most businesses start strong and go quiet by week six. Somebody gets busy, a post gets skipped, and three months later the feed is stale and the blog still says "Happy New Year." I take the whole thing off your desk — planned, written, designed, scheduled, published — and then report on what it actually brought in, on the same dashboard as everything else.

→

Blog posts, researched and written. Built around the questions your customers are actually typing, not stuffed with keywords. Published to your site on a cadence we agree to up front, so you know what's coming and when.

→

A social calendar you can see in advance. Planned ahead across the platforms you're actually on, written in your voice, and scheduled — so nothing depends on someone remembering to post on a Friday afternoon.

→

Graphics and creative included. The images, not just the captions — original work or properly licensed, never pulled off a search result. Posts that look like they came from your business, with the rights to match.

→

Reported like everything else. Traffic, engagement, and the leads organic actually produced — on the same live dashboard as your paid spend. Content is the easiest thing in marketing to claim results on, which is exactly why I measure it.

Talk About Content

Paid media

And I don't just measure it. I can run it.

Google, Meta, and wherever else you're spending — built and managed end to end. The person who can measure the spend honestly is the person who should be in charge of it — that's the whole argument, and the dashboard is how you hold me to it.

Talk About Running Your Ads

→

Campaigns built from scratch or rebuilt. Search, Performance Max, Meta prospecting and retargeting, local service ads — whatever the account actually needs, decided from the numbers rather than a menu.

→

Every change is logged where you can see it. Budget moves, new creative, keywords added or cut — with the reason and the date, on the same dashboard.

→

Creative and landing pages included. An ad is only as good as where it lands, so the page is part of the job, not a separate invoice.

→

You keep the accounts. They're in your name from day one. If we stop working together you keep the campaigns, the history, and the data.

→

Kill decisions get made fast. When something isn't working it gets paused in days, not at the next quarterly review.

So if you run my ads, who audits you?

Fair question, and the honest answer is that I stop being the independent party the moment I'm running your campaigns. What replaces me is the dashboard — and behind it, your own ad accounts, which you can open any time to check my numbers against the source.

My fee doesn't go up when your budget does, the accounts stay in your name, and it's month to month, so if the numbers stop making sense you can leave with everything. And if you'd rather have a second set of eyes, name anyone you like and they get access immediately.

Everything else

The rest of what I do.

Reporting

Live Dashboards

Custom-built for your business, always on, yours to keep. Works whether or not I run anything else.

SEO & Site Optimization

Speed, structure, and the pages that actually convert. Measured on the same dashboard as everything else.

Build

Web Apps & Interactive

Calculators, quizzes, tools, trivia. Things people share on their own, which is the cheapest traffic there is.

Why me

One person. No account managers.

Matt Johnson · OKC Data

I've been in digital marketing and ecommerce for over 20 years. In that time I watched a lot of ad agencies and marketing departments blur their results and come up short when someone asked them to prove it.

I was the stakeholder getting those reports, and it frustrated me every month. So I taught myself to build dashboards around the data that actually mattered to me, because I wanted to hold those people accountable. It changed how I ran everything.

Now I build them for you.

I don't charge a percentage of your ad spend.

Flat monthly fee. I don't make more when you spend more — so when I tell you to cut a campaign, it costs me nothing and saves you something. Almost every agency bills a cut of your budget. Ask yours what that does to their advice.

You talk to the person doing the work

There's no team to be handed off to after the pitch. It's me on the call and me in the account.

Every dollar traces to a campaign, an ad, and a result

If it can't be traced, it doesn't get spent. That rule is easier to keep when you can both see the screen.

No annual contracts

Month to month. If it stops being worth it, leave. Work that has to be locked in isn't working.

Based in Oklahoma City, working anywhere

The access I need is read-only and remote, so your location doesn't matter. Same person on the phone every time, wherever you're calling from.

Fair questions

The things people ask first.

Can you report on campaigns you don't run?

Yes. Read-only access to your ad accounts and analytics is all it takes. This is how most people start.

Does my current agency have to cooperate?

Barely. You own your ad accounts — you can grant access yourself without them lifting a finger. If they resist you granting access to your own account, that's worth knowing on its own.

What if the dashboard makes my agency look bad?

Then you found out cheaply. It might also make them look good, which is worth knowing too — plenty of agencies do solid work and have no way to prove it.

Do I have to switch everything over to you?

No. Reporting on its own is a real service and some clients never buy anything else. If you later want me running the ads, the dashboard is already there to hold me to the same standard.

How long until it's live?

About a week from the day access comes through.

What does the dashboard cost?

A one-time fee to build it, then a flat monthly to keep it running — never a percentage of your ad spend. I don't publish a number because the build depends on how many platforms you're on and what shape the data is in: one Google Ads account is a very different job from five platforms and a CRM. You get a fixed quote before you commit to anything, and the audit that comes first costs nothing either way.

And what does it cost to have you run the campaigns?

A separate flat monthly, quoted the same way, and still never a percentage of your spend. It's priced separately on purpose: the reporting shouldn't depend on hiring me to run anything, and you should be able to stop one without losing the other.

Start here

Let's start with a call.

Thirty minutes so I understand the business and what you actually need — an audit, a live dashboard, blogs, ads, or some mix of it. No cost for the call.

Rather just talk? 405.822.4007 · matt@okcdata.com